Harley Davidson.
Title: Harley Davidson.
Category: /Business & Economy
Details: Words: 2143 | Pages: 8 (approximately 235 words/page)
Harley Davidson.
Category: /Business & Economy
Details: Words: 2143 | Pages: 8 (approximately 235 words/page)
Case Study: Harley-Davidson, Inc.
Introduction
History
The Harley-Davidson case presents a unique example of a unique company that, due to their remarkable customer loyalty, was able to go from nearly bankrupt to successfully gaining a substantial portion of the market in a niche product.
The company was able to gain market share and profit by substantially restructuring their business plan. Harley-Davidson changed from a traditional large batch manufacturing philosophy to just-in-time strategy. They began involving
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market. Delving into the entry-level buyer market in a larger way is necessary to take back market share from the Japanese. The company needs to drop a couple of their present models and invest in the less
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expensive, smaller bikes. This strategy should allow them to get rid of slow selling models and use the capital toward R and D of the smaller models. This will minimize the amount of capital taken from the shareholders.
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