Introduction In 1977, a television production company, Aaron Spelling Productions,had an idea that a luxury cruise ship would be an ideal setting for a television series. The idea became a reality and "The "Love Boat" was born. The series continued in production for over ten years and is still in syndication all over the world. (www.asb.com/usr/indtvprd/loveboat/ lbp2.htm.) "The Love Boat" popularized the idea of cruising. Before the series aired …showed first 75 words of 1635 total…

…showed last 75 words of 1635 total…ca/stories/99-00/991014/cruises.htm The Economic Planning Group of Canada (EPGC) 1990. Summary of product and market research for cruise ships: Nova Scotia market match. Vladimir, D. 1997. Selling the sea: an inside look at the cruise ship industry. John Wiley and Sons Inc. New York City, USA. "The Love Boat " Basics. www.asb.com/usr/indtvprd/loveboat/ lbp2.htm. http://www.portofhalifax.ca http://www.cruising.org/ http://www.disney.go.com/DisneyCruise/index.html