Gatekeeping Pressures in Music Radio: The Environment of Choice
Title: Gatekeeping Pressures in Music Radio: The Environment of Choice
Category: /Business & Economy
Details: Words: 4106 | Pages: 15 (approximately 235 words/page)
Gatekeeping Pressures in Music Radio: The Environment of Choice
Category: /Business & Economy
Details: Words: 4106 | Pages: 15 (approximately 235 words/page)
A literature review was undertaken in order to compare the gatekeeping forces present in a music radio station and a news organization. Findings were then presented to a radio program director for comments. Results show music radio to be both a leader and a follower of public opinion. Music programmers may choose individual songs to introduce to their audience, but it is the gatekeeping environment that guides the choices a programmer makes.
"I make all
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