Since the dawn of time, fads have changed periodically from bell-bottom jeans to Tickle Me Elmo dolls. Some have been huge successes, and then others have been disasters. For an inquisitive person, a trend can lead to a profitable business like FUBU, still there are the few exceptions. However, it is because of a natural media driven entertainment industry that trends are created and manufactured. Human beings follow fads for several reasons, but can that …showed first 75 words of 812 total…

…showed last 75 words of 812 total…on the creating end, fads are a very profitable business. Fads create excitement and give life to a town or person who before thought they had nothing to offer the world, fads provide well-paying jobs. The challenge to create something that will be a success and not a disaster is what keeps the oxygen flowing through the blood cells of the designers. Through the process of trial and error,fads stay alive and ever changing.