B820 TMA 01 December 2003 To: Paull Robathan Submitted by: Kerry Sheehan CONTENTS PAGE 1 EXECUTIVE SUMMARY<Tab/>4 PART A<Tab/>6 ENVIRONMENTAL ANALYSIS<Tab/>6 STEP ANALYSIS - 1995<Tab/>6 THE BUSINESS ENVIRONMENT<Tab/>8 STRATEGIC SPACE<Tab/>8 THE ATTRACTIVENESS OF THE BUDGET AIRLINE SECTOR<Tab/>10 COMPARING MEASURES OF ATTRACTIVENESS IN THE BUDGET …showed first 75 words of 4680 total…

…showed last 75 words of 4680 total…and success provided a strong basis for easyJet to face the coming challenges and continue to survive and prosper moving forward. The attractiveness of the industry in this period, as identified in part (a) along with this analysis of firm competence were both critical elements of the success of easyJet during the 1990's. REFERENCES I would like to acknowledge the following whose material has either been quoted or concepts used: 1.<Tab/>