Ethics and Sales Managers. Sales managers play very important roles in developing and creating a sales force and a sales strategy that is based and focused on ethical concerns. Slaes managers have the ability to influence the ethical atmosphere of a company or organization during the selection and strategy developing process. Most likely they will be involved directly when the hiring process begins. They will also be accountable for training of the new team of …showed first 75 words of 825 total…

…showed last 75 words of 825 total…are some guidelines that can be followed to avoid these mistakes. A gift should never be given before a customer does business with the firm. Gift should not be given to customer's spouses. The value of the gifts should be kept confidential to avoid the appearance of undue influence on future purchase decisions. Some good ways of maintaining relations with customers are through entertainment. But the money spent on it has to be spent wisely.