Why should a corporation consider ethical behavior - on top of law and self-interest? First and foremost, it is of dire importance to draw a distinction between appearing to be ethical and actually using ethical considerations. There has been an attempt by several corporations to appear to be ethical. In these instances there has only been an effort to reach an immediate goal of prosperity. Of course this will work in the short run but …showed first 75 words of 1521 total…

…showed last 75 words of 1521 total…ethics. It will become more and more a new, solid basis for competitive ability, breaching the limits of classical markets. The more wealthy a society is, the more significant non-material values become. Corporations that act in a visibly ethical way will be preferred by informed consumers more and more. This will become a problem for those corporations that ignore moral aspects, and for other it will be an opportunity to get to the very top.