Abstract Richard Branson the chief Executive of the Virgin Group is well known for making successful businesses out of 'crazy ideas'. It is a known fact that Branson can make any business profitable in the most unusual ways, he does it all himself, be it dressing like a bride or flying in a hot air balloon. Branson is the most innovative entrepreneur of the 21st century. He is known for his Virgin brand, a banner …showed first 75 words of 7311 total…

…showed last 75 words of 7311 total…www.virgin.com/aboutvirgin/allaboutvirgin/whatwereabout/default.asp> Sankowsky, D. (1995) The charismatic leader as narcissist: Understanding the abuse of power. Organizational Dynamics, 23,p. 58 Shepler, J. "Richard Branson's Virgin Success." A Positive Light October 25, 1998. Retrieved April 10th 2005. URL: <http://www.johnshepler.com/articles/branson.html> Shepler, J. "Richard Branson's Virgin Success." A Positive Light October 25, 1998. Retrieved April 10th 2005. URL: <http://www.johnshepler.com/articles/branson.html>