Executive Summary The satellite dish industry follows the laws of supply and demand. Demand is associated with product pricing. Satellite dishes are considered to be price elastic because the demand varies with price. The following items will be discussed in terms of demand and product pricing. * Utility * The Law of Diminishing Marginal Utility * Determinants of Demand * Substitutes and Complements * Elasticity Costs of production are a basis for product pricing. A company cannot make a profit …showed first 75 words of 3283 total…

…showed last 75 words of 3283 total…will be harder to attract new customers, but since GDP is increase and unemployment is remaining constant, it shouldn't be difficult to keep existing customers. References Economic Outlook. (2005). Congressional Budget Office. Retrieved Aug. 18, 2005 from http://www.cbo.gov/showdoc.cfm?index=5773&sequence=3 Direct TV. (2005). Retrieved Aug. 23, 2005 from http://www.directv.com Dish Network. (2005). Retrieved Aug 24, 2005 from http://www.dishnetwork.com McConnell, and Brue. (2005). Economics- Principles, problems, and policies (16th ed.). New York: McGraw-Hill.