'EasyJet the Web's Favorite Airline'
Title: 'EasyJet the Web's Favorite Airline'
Category: /Business & Economy
Details: Words: 3304 | Pages: 12 (approximately 235 words/page)
'EasyJet the Web's Favorite Airline'
Category: /Business & Economy
Details: Words: 3304 | Pages: 12 (approximately 235 words/page)
Table of Contents
0. Introduction...................................3
Question A..Considering the business and competitive environment up to 1999, evaluate the overall attractiveness of the budget airline sector.4
1.1 Introduction.....................................................................................................................4
1.2 Industry trend for Airlines up to 1999......................................................................4
1.3 The competitive Environment in the Airline Industry up to 1999................................5
1.4 Understanding the overall attractiveness in the Airline Industry................................7
1.5 Possible Strategies for Further Success..........................................................................8
Question B Critically upraise the strategies pursued by Stelios
Haji-Ioannou over the period of the case, and assess to what extent they allow
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Business School.
Grant, R.M. (1998) Contemporary Strategy Analysis, Blackwell, Oxford.
Porter, M.E. (1998) "What is Strategy?" in S. Segal-Horn, The Strategy Reader, pp. 75-99.
Rumelt, R.P. (1998) "How Much Does Industry Matter?" in S. Segal-Horn, The Strategy
Reader, pp. 104-124.
Segal-Horn, S. (ed.) (1998) The Strategy Reader, Blackwell, Oxford.
Financial management articles and tools http://home3americanexpress.com/smallbusiness/tool/ratios/debttoequity.asp on 9/06/2003
EasyJet site http://www.easyjet.com/en/about/investorrelations_financialreports.html on 9/06/2003