ECommerce - Levi Strauss: key reasons for the failure of its B2C site, consider and explain how the company might have utilised its existing B2B e-commerce to expand successfully to B2C
Title: ECommerce - Levi Strauss: key reasons for the failure of its B2C site, consider and explain how the company might have utilised its existing B2B e-commerce to expand successfully to B2C
Category: /Business & Economy
Details: Words: 2275 | Pages: 8 (approximately 235 words/page)
ECommerce - Levi Strauss: key reasons for the failure of its B2C site, consider and explain how the company might have utilised its existing B2B e-commerce to expand successfully to B2C
Category: /Business & Economy
Details: Words: 2275 | Pages: 8 (approximately 235 words/page)
1.0<Tab/>Introduction
The Internet has been compared to the California Gold Rush of 1849 in which Levi Strauss built a Fortune 500 company by supplying miners with clothing (White Paper, Building an E-commerce Network). Levi's managed to reap from the opportunities of the California Gold Rush. However, in an attempt to achieve the same success with the Internet and ecommerce, Levi's failed to succeed. This paper investigates key reasons for such failure and …showed first 75 words of 2275 total…
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…showed last 75 words of 2275 total…April p.123-127
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http://www.bankrate.com/brm/news/investing/20000727e.asp?prodtype=grn [Accessed: 20/02/2004]
Olsen and Wolverton (1999), 'Levi's to back off net sales after holiday', News.com
http://news.com.com/2100-1017-232187.html [Accessed: 20/02/2004]
Kirsner (2000), 'Scaredy Pants', Darwin
www.darwinmag.com/read/080100/ecosys.html [Accessed: 20/02/2004]
