Introduction Marketing is used in every business, marketing can be as simple as word of mouth or an elaborate campaign. When businesses want to be more widely known they rely on marketing to get the word out on the company and the products or services that they provide to a diverse customer base. Defining Marketing Marketing is a tool that a business develops to reach out to their current and potential customers to increase sales …showed first 75 words of 816 total…

…showed last 75 words of 816 total…htm McCarthy, M. Capital 1's 'What's in your wallet?' ads filling airwaves 2006, USA Today http://www.usatoday.com/money/advertising/adtrack/2005-03-13-track-capital-one_x.htm The Nuffield Primary D&T Foundation, 2002. Retrieved from the Internet on March 16, 2006. http://www.primarydandt.org/learn/glo_0000000330.asp Kotler, P. and Keller, K. Marketing Management, Copyright 2006, Pearson Education Company. Visit 4 Info, 2005. Retrieved from the Internet on March 16, 2006. http://www.visit4info.com/details.cfm?adid=20387