In today's business world, information about the customer is a necessity for a businesses trying to maximize its profits. A new, and important, tool in gaining this knowledge is Data Mining. Data Mining is a set of automated procedures used to find previously unknown patterns and relationships in data. These patterns and relationships, once extracted, can be used to make valid predictions about the behavior of the customer. Data Mining is generally used for four …showed first 75 words of 1769 total…

…showed last 75 words of 1769 total…Claim on Your Privacy." Jan. 1998 <http://www.ipc.on.ca/web_site.eng/MATTERS/SUM_PAP/PAPERS/datamine.htm> Pryke, Andy. "The Data Mine." 23 Sep. 1998 < http://www.cs.bham.ac.uk/~anp/TheDataMine.html> SAS Institute Inc. "Data Mining." 12 Jan. 2000 < http://www.sas.com/software/data_mining/> Two Crows Co. "Introduction to Data Mining and Knowledge Discovery." 1999 < http://www.twocrows.com/> Zurada, J.M. (1992), Introduction To Artificial Neural Systems, Boston: PWS Publishing Company, p. xv: