Introduction This paper addresses ethical issues associated with Colgate's distasteful toothpaste named Darkie. Initially I discuss about what is ethics, how it affects, and ethics in business. In the second part, I discussed about options for Colgate to handle the situation. With continuing, I focused on importance of brand name and customer loyalty in business. At last this document indicates important of managerial rights. Finally I have given some recommendation and conclusion. Ethical Issues of …showed first 75 words of 2435 total…

…showed last 75 words of 2435 total…to take some steps to handle situation. Giving all management rights was the big mistake done by Colgate in negotiation. It is very difficult to find out a company which operates fully ethically in all operation, but ethics plays crucial role for the development of organization. Ethical organization has support from community and customer. Customer has reason to go for particular company. Last but not least one can say that good ethics gives good business.