1. Introduction Nowadays, along with the development of global economy, the consumer culture has been brought focus on more and more people. More experts attempt to find some related factors which affect consumer culture through sociological methods. It is an interesting result that consumption has been influenced by many factors such as a person family, their gender, social pressures and so on. However, may scholars still maintain that consumption seem to be an independent activity. Consuming …showed first 75 words of 2775 total…

…showed last 75 words of 2775 total…demon.co.uk/history.htm Keynesian, J., M., (1936) Classical Economics Lee, M., (1993) The Culture Politics of Consumption, Routledge, London Lury, C., (1996) Consumer Culture, Cambridge; Polity Press Mills, S., (1998) Consumerism- As a Way of Life, London: Sage Prof. Tiedemann, D., C., (2003) Sport Definition http://www.sport.uni-hamburg.de/infodoc/digitalepublikationen/tiedemann/sportdefinition.html Wann, D. L., Melnick, M. J., Russell, G. W. and Pease, D. G. (2001) Sport Fans: The Psychology and Social Spectators, New York: Routledge.