Content Archetypes.

Title: Content Archetypes.
Category: /Business & Economy
Details: Words: 2758 | Pages: 10 (approximately 235 words/page)
Content Archetypes.
Content Archetypes of Customer Interface Archetypes October, 2002 Table of Content Executive Summary ------------------------------------------------------------------ i 1 Introduction -------------------------------------------------------------------------------------1 1 1.1 Purpose ----------------------------------------------------------------------- 1 1.2 Method ----------------------------------------------------------------------- 1 1.3 Limitation -------------------------------------------------------------------- 1 2 Content Archetypes ---------------------------------------------------------------------------2 - 4 2 2.1 Offering Dominant --------------------------------------------------------- 2 -3 2.2 Information Dominant ------------------------------------------------------ 4 2.3 Market Dominant ----------------------------------------------------------- 4 3 Importance Attributes of Superstore ------------------------------------------------------5-6 3 3.1 Uniqueness ---------------------------------------------------------------- 5 3.2 Strength -------------------------------------------------------------------- 6 3.3 Limitation ------------------------------------------------------------------ 6 3.4 Improvement -------------------------------------------------------------- 6 4. Information Dominant - Washingtonpost.com ---------------------------------------7-8 4 4.1 Dimension of Washingtonpost.com Content ------------------------- 7-8 (i) Offering Mix -------------------------------------- 7 (ii) Appeal Mix --------------------------------------- 7-8 (iii) Multimedia …showed first 75 words of 2758 total…
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…showed last 75 words of 2758 total…Select Global Crossing, http://www.globalcrossing.com/xml/news/2002/january/22.xml (Accessed 1 October 2002) Anonymous, Washingtonpost.newsweek interactive: creating value every day, http://proteus.com/solutions/wpni.jsp (Accessed 29 September 2002) Christine Russell, Nationalpost.com, http://www.ivey.uwo.ca/eleadership/course/Class%20Notes/HBA%20analysis%20group%202.htm (Accessed 3 October 2002) Farid Tadros, (www-scf.usc.edu/~yuxianwa/j551/Farid%20Tadros.doc) (Accessed 1 October 2002) Rayport, J.F. & Jaworski, B.J. Introduction to e-commerce, McGraw-Hill / Irwin, New York, 2001 14 8. Appendix

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