Content Archetypes.
Title: Content Archetypes.
Category: /Business & Economy
Details: Words: 2758 | Pages: 10 (approximately 235 words/page)
Content Archetypes.
Category: /Business & Economy
Details: Words: 2758 | Pages: 10 (approximately 235 words/page)
Content Archetypes
of
Customer Interface Archetypes
October, 2002
Table of Content
Executive Summary ------------------------------------------------------------------ i
1
Introduction -------------------------------------------------------------------------------------1
1
1.1
Purpose ----------------------------------------------------------------------- 1
1.2
Method ----------------------------------------------------------------------- 1
1.3
Limitation -------------------------------------------------------------------- 1
2
Content Archetypes ---------------------------------------------------------------------------2 - 4
2
2.1
Offering Dominant --------------------------------------------------------- 2 -3
2.2
Information Dominant ------------------------------------------------------ 4
2.3
Market Dominant ----------------------------------------------------------- 4
3
Importance Attributes of Superstore ------------------------------------------------------5-6
3
3.1
Uniqueness ---------------------------------------------------------------- 5
3.2
Strength -------------------------------------------------------------------- 6
3.3
Limitation ------------------------------------------------------------------ 6
3.4
Improvement -------------------------------------------------------------- 6
4. Information Dominant - Washingtonpost.com ---------------------------------------7-8
4
4.1
Dimension of Washingtonpost.com Content ------------------------- 7-8
(i) Offering Mix -------------------------------------- 7
(ii) Appeal Mix --------------------------------------- 7-8
(iii) Multimedia
showed first 75 words of 2758 total
You are viewing only a small portion of the paper.
Please login or register to access the full copy.
Please login or register to access the full copy.
showed last 75 words of 2758 total
Select Global Crossing,
http://www.globalcrossing.com/xml/news/2002/january/22.xml
(Accessed 1 October 2002)
Anonymous, Washingtonpost.newsweek interactive: creating value every day,
http://proteus.com/solutions/wpni.jsp (Accessed 29 September 2002)
Christine Russell, Nationalpost.com,
http://www.ivey.uwo.ca/eleadership/course/Class%20Notes/HBA%20analysis%20group%202.htm (Accessed 3 October 2002)
Farid Tadros, (www-scf.usc.edu/~yuxianwa/j551/Farid%20Tadros.doc)
(Accessed 1 October 2002)
Rayport, J.F. & Jaworski, B.J. Introduction to e-commerce, McGraw-Hill / Irwin,
New York, 2001
14
8. Appendix