Consumers and Customers
Title: Consumers and Customers
Category: /Science & Technology
Details: Words: 1525 | Pages: 6 (approximately 235 words/page)
Consumers and Customers
Category: /Science & Technology
Details: Words: 1525 | Pages: 6 (approximately 235 words/page)
The first understanding of "building in the voice of the customer" for the manufacturer,
are you producing a product that the consumer feels satisfied with? Within so many
products there are sometimes so many misunderstandings because the customer and the product
development teams speak completely different languages. For example a customer may state
they would like a car that is easy to start, this interpretation to the engineers is the
production of a car that
showed first 75 words of 1525 total
You are viewing only a small portion of the paper.
Please login or register to access the full copy.
Please login or register to access the full copy.
showed last 75 words of 1525 total
House of Quality.
Appendix 2
The Voice of the Customer
Appendix 3
Counterpart Characteristics.
Appendix 4
Relationship matrix.
Appendix 5
Comparative Evaluation
Appendix 6
Completed House of Quality.
BIBLIOGRAPHY
Evans, J. R (1993) The Management & Control of Quality;
Lindsey 2nd edition
Jankowicz, AD , (1991) 'Business research projects for students', Chapman Hall.
The Good Study Guide.(1990) North ledge. Open University
Laurie. J. Mullens (1993) Management and Organisation Behaviour.
3rd Edition. Pitman Publishers
Sekaran, U. (1992) 'Research methods for business . 2nd Edition, John Wiley &
Sons Inc.