Executive Summary This research is designed to increase strawberry producers and sellers' understanding of the factors influencing strawberry consumer's shopping behavior and the demand for strawberries so that they will be better able to make their own production and marketing decisions. The main purpose of this case study 'strawberry fields forever' is to gain a better understanding of the strawberry consumer market. The present case study involves a qualitative and quantitative research study of both …showed first 75 words of 6003 total…

…showed last 75 words of 6003 total…Tab/> ?? <Tab/> 22 References: Malhotra, N., Hall, J., Shaw, M., Oppenheim, P (2002). Marketing Research: an applied orientation. 2nd ed. Prentice Hall. McDaniel, C., Gates, R. (1999), Contemporary Marketing Research, 4th ed. South-Western College Publishing Electronic Source: http://dictionary.cambridge.org/results.asp?searchword=survey www.iland.net/~lemo/files/ladder.htm www.strawbarryhom.com http://www.sportsci.org/resource/design/design.html www.virtualgroup.com http://www.iamthebeatles.com/article1259.html