Cola Wars, International. COKE vs. PEPSI
Title: Cola Wars, International. COKE vs. PEPSI
Category: /Business & Economy
Details: Words: 1111 | Pages: 4 (approximately 235 words/page)
Cola Wars, International. COKE vs. PEPSI
Category: /Business & Economy
Details: Words: 1111 | Pages: 4 (approximately 235 words/page)
Stephen Brennan
Accounting II
Tue/Thur. 3-4:30
The Wall Street Journal recently did an article on how the soft-drink battleground has now turned
toward new overseas markets. While once the United States, Australia, Japan, and Western
Europe were the dominant soft-drink markets, the growth has slowed down dramatically, but they
are still important markets for Coca-Cola and Pepsi. However, Eastern Europe, Mexico, China,
Saudi Arabia, and India have become the new 'hot spots.' Both
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treated differently. Currently, it is difficult to say who is winning the cola wars since the data from
the relatively new market research firms focusses on major cities. Pepsi had a commanding 4 to
1 lead in 1992 in the former Soviet Union. Without this area, Coca-Cola has a 17% share versus
Pepsi's 12% share in the soft drink industry. While both companies have been in Eastern Europe
for many years, the main task now is to develop the market.