Case Study: Case Study on DHL Pakistan, SWOT analysis, Marketing Mix Analysis, Recommendations for future.

Title: Case Study: Case Study on DHL Pakistan, SWOT analysis, Marketing Mix Analysis, Recommendations for future.
Category: /Business & Economy
Details: Words: 4557 | Pages: 17 (approximately 235 words/page)
Case Study: Case Study on DHL Pakistan, SWOT analysis, Marketing Mix Analysis, Recommendations for future.
ABSTRACT This report performs an analysis of DHL Pakistan (Pvt) Ltd and the market it is part of. It further gauges the impact of environmental forces on its development. It discusses the competitive environment in the market and focuses on the target marketing strategy of the company. The customer satisfaction level has also been assessed and an analysis of company's marketing mix conducted to form a view of it's effectiveness in meeting their customer needs. …showed first 75 words of 4557 total…
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…showed last 75 words of 4557 total…Armstrong, G., Saunders, J., and Wong, V. Principles of Marketing, 2nd European edition, London, Prentice Hall Europe, 1999 Kotler, P. Marketing Management, Millennium edition, London, Prentice Hall Europe, 2000 Masaaki, K., and Kristiaan, H. Global Marketing Management, 2nd Edition, New York, John Wiley & Sons, Inc, 2001 Mercer, D. Marketing, 2nd edition, Blackwell, 1996 Palmer, M., and Hartley, G. The Business of Marketing Environment, London, McGraw-Hill Publishing, 1996 Wilson, R., and Gilligan, C. Strategic Marketing, 2nd edition, Butterworth Heinemann, 1998

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