Carnival Cruises

Title: Carnival Cruises
Category: /Business & Economy
Details: Words: 5158 | Pages: 19 (approximately 235 words/page)
Carnival Cruises
Carnival Cruises<Tab/><Tab/><Tab/><Tab/><Tab/> In 1972 American Travel Services, Inc., along with Ted Arison, bought two ships from the Canadian Pacific Empress Lines for $6.5 million. These two ships were named the Marti Gras and the Carnivale. Things did not begin well for this group of investors. On its first voyage, the Marti Gras …showed first 75 words of 5158 total…
You are viewing only a small portion of the paper.
Please login or register to access the full copy.
…showed last 75 words of 5158 total…fees. With the acquisition of their own private resort Island, they are able to offer world class hotels, shops, restaurants, and entertainment not only on their ships, but also at their own private ports of call. This horizontal integration with concentric diversification adds value for the customer and helps to gain repeat cruisers. This cost/value leadership differentiation gives Carnival Corporation the something special it needs to satisfy the growing demand of today's cruise vacationer.

Need a custom written paper?
Buy a custom written essay and get 20% OFF the first order