California Cheap Skates is a leading company that directly markets to teen boys, with a 15-year history on selling skateboards, apparel, snowboards, and active wear through an on-line and off-line catalog. This paper will include information on California Cheap Skate's marketing and advertising through their on-line and off-line effort. The marketing concept requires more than being able to meet customer needs, but requires meeting them better than competitors. The basic goal of marketing is therefore …showed first 75 words of 1134 total…

…showed last 75 words of 1134 total…a one-on-one marketing technique, which can create valuable consumer experiences and enhances the relationship with the customer through personalized services. Strategic market planning is concerned with adapting the organization to a changing environment. Organizations succeed when they meet the need of customers more effectively than competitors. References: Taflinger, R. F. (1996). In A Definition of Advertising. Retrieved May 26, 2006, from http://www.wsu.edu/~taflinge/addefine.html www.ccs.com, (2006). Retrieved May 26, 2006, from http://www.ccs.com