Burger King started with one restaurant in Miami in 1954 and now the corporation and its franchisees operate more than 11,400 restaurants in all 50 states and 57 countries and territories around the world, with 91% of BURGER KING(R) restaurants owned and operated by independent franchisees. Since the company's founding in Miami in 1954, the Burger King brand has become recognized for the great taste of FLAME-BROILING, HAVE IT YOUR WAY(R) and the WHOPPER(R). In fiscal year 2002, ending …showed first 75 words of 694 total…

…showed last 75 words of 694 total…restaurants. Are Burger King's Plans realistic based on the plans described in the case? With the idea of launching new products, Burger King's plans are realistic because they have strong ties with their marketing partners. By using this source, they can be a dynamic force in promoting their products. By partnering with two of the worlds big marketing Giants; ebay and AOL Time, Burger King's plans to relaunch their brand could be a successful project.