- BOSTON MATRIX - - ANALYSIS ON The IRN BRU BRAND Analysing the current position that the current Irn Bru brand stand in the soft drink brand share its suggest that they are somewhat declining in their brand share of the soft drinks market due to innovations that competitors may have released as a way of gaining an advantage over their competitors, this manifests where at current 2002 saw their brand share was at 9.6% however 2003 saw their …showed first 75 words of 463 total…

…showed last 75 words of 463 total…activities in the area of promotional campaigns they haven't captured the imagination of the whole audience this is evident where the audience have voiced their disapproval of the their advertisements hence making prompt complaints to advertising watchdogs. I feel that improving their image especially implementing well known famous personality and the other implementations made will rapidly increase their chances of capture a great stronghold of the soft drink market hence obtain a high market share.