APPLE COMPUTER CASE ISSUES Core Competency (CI#1) : Apple design, develop and market numerous product and service lines. They sell their products to education, consumer creative professional, business and government customers. While apple seems to display numerous products and conduct business on different segments, it is legitimate to wonder what the company is really good at? Too much diversity is exactly what crushed Apple during the John Scully days. Cannibalization (CI#2): Through January 2005, Apple has opened 102 …showed first 75 words of 6529 total…

…showed last 75 words of 6529 total…gt;Top management should evaluate on a weekly basis overall performance. (Revenue, Profit, ROI) Ø<Tab/>Feedback forms should also be given to customers to maintain good relations and to spot market trends early. Works Cited 10-Q for Quarterly Period Ended December 25, 2004 http://www.apple.com/investor/ Apple Governance http://www.apple.com/investor/ Apple Financial Analysis http://www.hoovers.com/ Diverse Articles on Apple http://www.businessweek.com