Apple computers
Title: Apple computers
Category: /Business & Economy
Details: Words: 6912 | Pages: 25 (approximately 235 words/page)
Apple computers
Category: /Business & Economy
Details: Words: 6912 | Pages: 25 (approximately 235 words/page)
Apple Computer
Group paper Economic Environment
Students:Chris van de Berg
Martijn Moonen
Michiel Pannekoek
Annemieke Verwoert
Group:17
Lecturer:Dr. H.A. Ebbers
Date:February 20, 2004
Signatures:
Table of contents
1.Introduction4
2.External economic analysis5
2.1Business cycle5
2.2Exchange rate5
2.3Interest development6
3.Specific circumstances8
4.External non-economic analysis9
4.1 Technological development9
4.2 Differences between Apple Computers and PCs 10
4.3 Trends10
4.3.1 Educatioal trends10
4.3.2 Demorgraphic trends10
4.4 The role of the government 11
5.Competitiveness and competitive analysis12
5.1Apple personal computer industry12
5.1.1 General computer industry12
5.1.2 General info
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day.
6.New direct sales strategy by websites and retail stores
Direct sales and retail shops doesn't say that much about the product. This is not totally true as customers can "build" their own computer. It's a way of market penetration, trying to achieve a bigger market share by offering customers more possibilities. But as it seemed it was also a way of market development as Apple claimed that 40% of customers in store were new customers.