Aol, Time Warner Case Study
Title: Aol, Time Warner Case Study
Category: /Business & Economy
Details: Words: 728 | Pages: 3 (approximately 235 words/page)
Aol, Time Warner Case Study
Category: /Business & Economy
Details: Words: 728 | Pages: 3 (approximately 235 words/page)
AOL.Time Warner 1
Anne Foss
Kaplan University
November 16, 2004
Management Policy and Strategies
MT-401-01
Lesson Project 7
Professor Edmondson
AOL, Time Warner
AOL, Time Warner 2
AOL (American on Line) went public in 1992 with just $27 Million in revenues and only about 200,000 subscribers. Time Warner was founded in 1923 it was a vast seller of magazines, film, music, and TV broadcasting. In January of 2000 the two companies merged and became AOL Time Warner (AOL TW). This merger was valued
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with a price for membership. This would seem to generate more customers who I think rather pay a reasonable price for membership than to due it illegally.
AOL.Time Warner 5
References
1.<Tab/>Hill and Jones, 6th Edition, Cases in Strategic Management
C.Yang "Welcome to the 21st Century, Business Weekly
January 24, 2000, pp36-38
A.<Tab/>Galloni "Ad Report Suggest Delayed Recovery"
Wall Street Journal, April 16, 2002, p.B5