Andrea Jung's Leadership in Avon
Title: Andrea Jung's Leadership in Avon
Category: /Business & Economy
Details: Words: 1350 | Pages: 5 (approximately 235 words/page)
Andrea Jung's Leadership in Avon
Category: /Business & Economy
Details: Words: 1350 | Pages: 5 (approximately 235 words/page)
Andrea Jung's Leadership in Avon
Running a business today is harder than ever before because of the speed and complexity of change in the so-called new economy. By "new
economy", it doesn't simply mean the high-tech sector or the dot-com bubble; the phrase has taken on a much wider meaning than that. It
refers to the new rules of competition and how they are affecting everyone, everywhere. As a matter of fact, the most intense
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business online, including customer prospecting, ordering, getting account status, and
making payments.
Under her leadership, Jung also outlined a best-of-both-worlds strategy designed to grow Avon's customer base without disenfranchising its
field reps. Avon products will be distributed through five channels: through its three million Avon ladies in 137 countries; through
middle-market retailers, such as JCPenney; through mall kiosks franchised to local Avon representatives; through chic, company-owned Avon
Centers; and through the company web site, Avon.com.