Analysis of HBS case on Charlotte Beers at Ogilvy & Mathers (Organisational behaviour).
Title: Analysis of HBS case on Charlotte Beers at Ogilvy & Mathers (Organisational behaviour).
Category: /Business & Economy
Details: Words: 1194 | Pages: 4 (approximately 235 words/page)
Analysis of HBS case on Charlotte Beers at Ogilvy & Mathers (Organisational behaviour).
Category: /Business & Economy
Details: Words: 1194 | Pages: 4 (approximately 235 words/page)
1. Unfreezing a fragmented Ogilvy & Mather out of the Ice Age.
Charlotte Beers tries to turn around Ogilvy by implementing a strategy based on differentiation. However, Ogilvy's organisation and culture are obstacles to this process. She has therefore to unfreeze the situation first to allow change to be implemented through a communal culture and a collaborative organisation.
Evidence of a crisis are numerous:
Major accounts have been lost (Amex);
Revenues and earnings are in decline;
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for this on Reider, Thedens, Wright and O'Dea who had been pushing for more strategy guidelines, financial discipline and an integrated range of communications services during the vision-building seminar.
The process has been described as painful, messy and chaotic. Actually any other alternative (a process re-engineering, corporate downsizing or organisational restructuring) would have been even more so without a guarantee that it would have restored creativity and instill solidarity at the same time.
Word count: 1248