By using a universal resource, the Aboriginal and Torres Straight Islander Commission website is able to inform, educate, entertain and promote Australian Indigenous culture on a global level. The effectiveness of the site is measured by its success in retaining the attention and interest of the responder. The engagement of the responder is maintained through the sites post-modern nature: its non-linear, impermanent, transparent and infinite structure. "Land is at the core of Aboriginal and Torres …showed first 75 words of 1075 total…

…showed last 75 words of 1075 total…official government body, which allows it to make official decisions relating to indigenous people, and educates the community on ATSIC's future direction, making it an integral part of indigenous culture. The ATSIC website is post-modern by form and content. It is accessible to all Australians and caters for a wide range of audience. The non-linear, impermanent, transparent and infinite aspect of the medium, enable the site to inform, educate and entertain about Australian Indigenous culture.