The conventions of Horror advertisement: A definition of the genre Horror films often involve a complex set of codes and conventions that will give the audience the idea that they are watching a horror film. In most media texts, particularly advertisement posters concerned with films of the genre, many of the codes and conventions displayed within the narrative of the film are portrayed to an effect that will suggest important aspects of the film i.…showed first 75 words of 390 total…

…showed last 75 words of 390 total…parts/Blood/Slime anything vulgar oA distortion or a perverse outlook on everyday objects possibly a music box (a perversion of innocence) oCandles All of these keys attributes contribute to informing the audience of the nature of the film and the importance of the characters. To advertise a more complex and art house horror film I would use completely different techniques to give the audience an even more sinister and unique reading of the text.