I. Intro The business environment is very competitive. Consequently, companies need to offer customers efficient and reliable service. If they do not, customers will switch to more consumer efficient companies. Furthermore, as companies grow in size, it becomes harder to keep track of the growing amount of customer information. If a company does a poor job of organizing and maintaining customer records and data, it can result in problems for both the company and the …showed first 75 words of 1587 total…

…showed last 75 words of 1587 total…Improves Service, Saves $100, 000 Annually With Content Manager. www-3.ibm.com/software/success/cssdb.nsf [3 pages] Roepke, Robert. MIS Quarterly: Aligning The IT Human Resource with Business Vision: The Leadership Initiative At 3M. [pages 327-337] Volume 24, #2 (June 2000) Sawhney, Mohanbir. Harvard Business Review: Don't Homogenize, Synchronize. [pages 101- 104] July-August, 2001. 3M 2001 Annual Report. February 11, 2002. www.3M.com/investorinfo/annualreport2001[60 pages] IBM Database and Database Management Information. Database and Data Management. http://www-3.ibm.com/software/data/database/ [1 page]